The forces of technological progress all seem to be arrayed against companies in the hardware business. From the inexorable march of Moore's Law, which guarantees that computing power will cost less each year, to the spread of virtualisation, which makes it possible to process the same work on fewer machines, most of the value seems to accrue to the tech industry's customers, not its suppliers. Behind the pursuit of integration, however, lie two valid objectives.
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Apple, of course, is not going to pre-announce their products, and neither will any of its suppliers, at least not on the record.
当然，苹果并不打算提前公开其产品，它的供应商也都不会泄露天机。至少过去没有这种先例。
Relationships among the undertaking and its sales representatives, clients and suppliers have not the simple link of Business Transactions but the co-operational partners shared with common interests.
企业和销售代表的关系，客户和供应商的关系不仅仅是简单的商业交易关系，而是一个有共同利益诉求的相互合作的伙伴。
Nestlé, for example, sells more than 100,000 products in 200 countries, using 550,000 suppliers, but it was not using its huge buying power effectively because its databases were a mess.
比方说，雀巢（Nestlé）公司，在200个国家销售超过10万种产品，拥有55万个供应商，但该公司过去却因为其数据库乱得一塌糊涂而无法有效利用其巨大的消费群。
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