For example, if marketing/sales people bear no responsibility or accountability for returns, there is no incentive to manage profitable sales.

例如，如果市场营销人员对退货没有承担责任与义务，那么就没有动机管理获利销售。

youdao

The only infrastructure you need in place is one to manage sales, marketing, and distribution.

只需要对销售、市场营销和发行进行管理的基础结构。

youdao

Startup marketing folks have done it all – they write, do lead gen, talk to the press, do competitive intelligence and manage leadgen programs.

新创企业的市场营销人员要能完成所有领域的工作 —— 他们编写预案，做市场推介，和媒体接洽，收集竞争情报，管理市场推介活动。

youdao

Then you can tap this resource to manage marketing at an entirely new level.

FORBES: Marketing Change Management -- Like It Or Not, You Have To Figure It Out

Twitter took another big step in making its platform brand-friendly through its announcement of a new Ads API today, which will allow partners to manage marketing campaigns much more fully on the site.

FORBES: With Twitter's New Ad API, Salesforce Can Make Social Ads Less Of A Headache -- For Brands And For You (Updated)

As they get more familiar with the hotel industry, more owners are opting for franchising, a system in which they pay for a chain's name, reservation network and marketing, but manage and control the hotels themselves.

ECONOMIST: Asia��s hotels