This paper introduced the concept of green marketing and illustrated the tactics for clothing enterprises to manage green clothing from four aspects such as product tactics, price tactics, etc.

本文介绍了绿色市场营销概念并从产品策略、分销渠道策略、价格策略、促销策略四个方面阐述了中国服装企业经营绿色服装产品的策略。

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