To attract these consumers back, several manufacturers of name-brand cereals plan to narrow the price gap between their cereals and store brands to less than what it was five years ago.
为了吸引这些消费者回来，几家名牌谷物生产商计划将他们的谷物与商店品牌之间的价格差距缩小到五年前的水平。
The next step is to have the major players sit together, manufacturers, retailers, brands, and say 'This type of label should be appropriate for all of us.
下一步是让主要的参与者坐在一起，制造商、零售商、品牌，并同意这种标识应当适合我们所有人。
A second challenge to brands has come from generics manufacturers in industries such as pharmaceuticals.
品牌面临的第二个挑战，来自于医药等行业的仿制商品制造商。
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