In a world where search phrases are getting longer and we all see a different SERP for the same phrases due to personalized search, rankings should just be a KPI.

在搜索词组变得越来越长的情况下，由于个性化的搜索，我们看到在同一词组下搜索引擎结果页面变得有所不同了。排名应该只作为关键绩效指标的一种。

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But don't become a victim of KPI creep - start simple and add more as you get comfortable.

但是不要成为关键绩效指标的牺牲品——先从简单做起，在你自我感觉合适的时候再添加更多的东西。

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Including performance appraisal principles and cycles, key performance indicators (KPI) identification, contents and methods of performance appraisal of several components.

包括绩效考核原则和周期、关键绩效指标(KPI)的确定、绩效评估内容及方法等几个部分。

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