The subject is just to study how to apply the theory of Integration Marketing Communication to the concrete enterprise — Ikang Company.

本文的选题正是研究如何将整合营销传播理论运用到具体的企业——爱康公司。

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For example, most of the research behind the iPod was done by other firms, but Apple reaped huge profits from its skill in design, systems integration and marketing.

举例来说，苹果产品的大部分研发由其他公司参与，但是苹果公司却从产品的设计，系统集成和营销这些技术收获了巨额利润。

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In a typical supply chain integration project, for example, marketing, sales, fulfillment, and finance are all stakeholders.

在一个典型的供应链集成项目中，例如，行销，出售，实行，以及财务都属于涉众。

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For example, most of the research behind the iPod was done by other firms, but Apple reaped huge profits from its skill in design, systems integration and marketing.

ECONOMIST: Promoting innovation

Successful marketers keep this in mind and maintain a broad perspective, one that emphasizes the integration of marketing and other essential business processes, rather than a single-minded reliance on any one factor .

FORBES: Don't Focus Only on Revenue (Honest)

The cost and integration time of marketing automation tools vary on a case by case basis.

FORBES: Are Marketing Automation Tools Right for Your Business? 5 Insights