For example, most of the research behind the iPod was done by other firms, but Apple reaped huge profits from its skill in design, systems integration and marketing.
Successful marketers keep this in mind and maintain a broad perspective, one that emphasizes the integration of marketing and other essential business processes, rather than a single-minded reliance on any one factor .
The cost and integration time of marketing automation tools vary on a case by case basis.
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You really think that only retailers who truly understand marketing integration see double-digit growth?
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As a long-standing proponent of marketing integration I can speak to the fact that many marketers still have difficulty in putting it into practical use, including many chief marketing officers which was the basis of my piece aptly titled The Eleven Letter Word That Continues To Elude All CMOs And Marketers.
FORBES: When It Comes To Mobile Marketing, Integration Is Key
Think, for example, of the iPod: the research behind it was done by firms the world over, but Apple has reaped huge rewards from its skills in design, marketing and systems integration.
This means focused sales teams, lots of product integration, and heavy amounts of marketing.
The combined forces of the Software-as-a-Service deployment model, the role of Salesforce.com as the master data aggregator and integration point, buying habits of marketing departments and cooperative efforts among vendors have created a situation in which IT plays almost no role in supporting the use of marketing technologies.
Significant integration between technology, finance, and marketing requires superior leadership and strategy skills.
Haute Look, a web site that was purchased last year, targets the same consumer as Rack customer allowing for integration of Haute Look into the Rack marketing.
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GoldMine is more powerful in that it has strong CRM capabilities like automation, customization, advanced integration with other applications and very good workgroup calendaring, marketing and lead management features.
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Among the measures undertaken to date are integration and consolidation of sales offices and resource optimization in sales and marketing organizations, primarily in Japan, the U.S. and Europe.
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In recent weeks I have told you how the Lack Of Mobile Integration Means Not So Happy Holidays For Brands and also How Retailers Can Make Their Email Marketing Glisten This Holiday Season.
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