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high involvement

  • 高参与度:指消费者在仔细考虑选择之后才购买的产品。

网络释义专业释义

  高卷入

或者说,消费者在加工广告信息时是高卷入(high involvement)的。消费者的态度改变或形成是其有意识地、认真地考虑和整合广告信息的结果。

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  高涉入

...:Kahn 认为涉入(involvement)是自我运用的 基础之ㄧ(Kahn, 1990) ;DDI 亦提到投入的概念在本质上包含高涉入(high involvement)(DDI);Maslach & Leiter(1997)更直接将涉入(involvement)包含在工 作投入(job engagement)的定义中。

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  高度涉入

荣泰生(1997)说明当消费者认为所从事之购买行为在生活中具有相当大之个人重要性时,会采取高度涉入(high involvement)之态度,例如购买车子、房子、电脑等;当消费者的购买行为不具太大之个人重要性,则属于低度涉入之态度(low involvement),例如购...

基于22个网页-相关网页

  卷入度

... 不卷入 nonentanglement ; noninvolvement 卷入度 Involvement ; High Involvement 工作卷入 job involvement ...

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短语

High Involvement Product 产品 ; 高参与产品

high involvement work system 高参与工作系统

high-involvement purchase 高参与购买 ; 高参加购买

High-involvement learning 高介入学习

high-involvement work system 工作系统

high involvement and transformational 入转换型

high involvement work practices 高涉入工作措施

high involvement model 模式

 更多收起网络短语
  • 高介入度 - 引用次数:1

    参考来源 - 高介入度市场品牌资产构成要素对顾客重购意愿的影响研究

·2,447,543篇论文数据,部分数据来源于NoteExpress

双语例句原声例句权威例句

  • That high involvement culture enhanced the company intellect, thereby fostering self-confidence.

    这种高度参与文化提高公司智识水平,从而也就增强了自信。

    youdao

  • Empirical studies show that high involvement work system has the positive effect on corporation performance.

    实证研究表明参与工作系统企业绩效具有积极影响

    youdao

  • The results were as follows: 1)The potency of involvement difference was significant, which high involvement was much more objective and fairer.

    结果表明:(1)无论个体还是团体任务情境,不同心理卷入度的决策者,决策结果差异显著

    youdao

更多双语例句
  • Mr.Major said it is for others to judge. A high-powered inquiry into Britain's entry and involvement in the Iraq war is currently under way in London and Mr.Blair will give evidence in the coming weeks.

    VOA: standard.2010.01.02

  • In some high involvement categories with longer sales cycles, consideration and loyalty can also play a role, but research has shown that loyalty especially can be misleading.

    FORBES: How To Market In A Digital Age

  • "KateModern" will try to encourage a high involvement of its fan base, enabling them to chat to characters, doodle online, help them solve puzzles, exchange plot ideas with other fans, respond to polls and upload their own videos to the characters' profile pages.

    CNN: Fast forward: Broadband drama

  • The results suggested that low-involvement viewers were more likely to have their heads turned by the ad, but high-involvement consumers were more likely to say they were inspired by the less sexual ad.

    ECONOMIST: What's in the journals, September 2008

更多权威例句
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