"They don't like to associate technology with food," said Nicholas Genovese, a visiting scholar in cancer cell biology.

“他们不喜欢把科技和食物联系起来。”癌症细胞生物学访问学者尼古拉斯·热诺维斯说。

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"But there are a lot of products that we eat today that are considered natural that are produced in a similar manner," Genovese said.

“但是我们今天吃的很多自认为是天然的产品，都是以类似的方式生产的。”热诺维斯说。

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Indeed, there was the torture and murder of Kitty Genovese in Queens, New York, in a 1964 street attack.

事实上，1964年发生在纽约皇后区的街头袭击凯蒂·吉诺维斯(Kitty Genovese)案件，也存在过折磨和谋杀。

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Even the apparent circumstances surrounding the infamous Genovese case have been called into question.

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"For something to be Big Data there obviously has to be a large volume of it, " explains Yvonne Genovese, an analyst at Gartner.

BBC: The boffins digging for nuggets of gold in big data

Last year Wells settled a lawsuit with Gregory Genovese, a broker for Wells until 1999, when he alleged he was fired for failing to shave.

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