...的强度与对品牌的联想程度相关,而联想程度有三个重要的权衡因素:品牌的实体线索(Physical Cue)、 功能利益 ( Functional Benefit )及情感内涵(Emotional Connota—tion)。
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It also provides a functional benefit in that it protects the wearer's toes from getting crushed by the wayward feet of other players.
它也提供了一个功能上的益处，它保护穿着者的脚趾免受别的球员的脚不经意的冲击。
Although not all positionings can become big ideals, for example brands that are positioned around a functional benefit like Duracell batteries.
但并非所有的定位皆为“品牌大理想”，例如像金霸王电池这样以品牌理性利益为定位的品牌。
There's no benefit in over-testing a functional area or subsystem.
如果过度的测试一个功能区域或者子系统是没有好处的。
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