The advertisements are intended to improve the company's image.

这些广告旨在提高公司的形象。

《牛津词典》

She wanted the company's image to be strong, chic and feminine.

她希望公司的形像强悍、时髦并且女性化。

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That hurts the company's image in the long term, even if the campaign boosts sales for a spell.

长远看，这样做损坏公司的形象，即使广告活动能在一段时间内提振销售。

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"If the image of the company is not satisfactorily strong in the public sentiment's mind it's easy for agents to whip up community outrage through the Internet through e mail, what have you, so the newspapers pick it up and say the foreign company is out to take advantage of Korea,".

VOA: standard.2009.11.05

For some, Disney sentimentality and bad labour relations may have tarnished the company's image.

BBC: Spotlight on Disney's cultural legacy

It's been enough to spur the Wal-Mart PR machine to work overtime trying to soften the company's image.

FORBES: Magazine Article

Instead, Samsung's ads, which are meant to promote the products and elevate the company's image, will stick with the company's "Samsung Digitall:Everyone's invited" slogan.

FORBES: Look out, Sony