Never mind the Surgeon General's warning on both types of cigarettes that they can be killers.

FORBES: Plaintiffs' Paradise

Enormous public health campaigns, starting with the 1965 government mandate that the Surgeon General's warning adorn every pack, have helped drive down cigarette use.

FORBES: Marlboro Man

But given that the Surgeon General's warning on smoking came in 1964, it's doubtful that many people needed a reminder of cigarettes' health risks 34 years later.

FORBES: The Most Expensive Addictions