Alan Lau of McKinsey & Co, a consultancy, says they are also pushing manufacturers to stop offering etailers such big discounts.

麦肯锡咨询公司的Alan Lau 认为，两家企业此举也在向制造商施压，促使其减小对电商的打折力度。

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The consulting firm McKinsey &Co. encourages its consultants to build a "spike", or perhaps it should be called a trough.

麦肯锡公司鼓励自己的咨询顾问建立一根“鞋钉”，或者可以将其称之为水槽。

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The consulting firm McKinsey &Co. encourages its consultants to build a "spike, " or perhaps it should be called a trough: a deep knowledge of a specific industry or practice.

麦肯锡公司鼓励自己的咨询顾问建立一根“鞋钉”，或者可以将其称之为水槽：对于某种特定行业或业务的深入的知识。

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