Research shows that consumers don't want to let go of any traditional product attributes, like convenience, price and quality.

研究表明，消费者不愿放弃任何传统产品属性，比如便利性、价格和质量。

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Research firm NPD estimates that fewer than 5% of consumers buy a spare.

研究公司NPD估计，只有不到5%的消费者会购买备用电池。

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Those improvements are providing comparable benefits to electric vehicles at a lower cost, but the Center for Automotive Research cautioned that consumers still will resist increased costs.

这些改进正给电动车的低成本提供了相当可观的收益，但是汽车研究中心提醒道消费者可能仍然倾向高价格的产品。

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"Jennifer" isn't real--she's a fictional customer conjured up after six months of market research, including the infiltration of consumers' homes by packs of snooping Ford engineers.

FORBES: We Sell Cars, Too

The Consumers' Association said the findings echoed its own research.

BBC: Crop field

The Consumers' Association campaign has been backed by the medical charity Action Research.

BBC: Drug firms attacked over child medicines