A brand is a name, term, design, symbol, or other feature that distinguishes products and services from competitive offerings.

品牌是区分与竞争对手的产品和服务的名字、词语、设计、象征或者其它特征。

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We also aspire to be a global leader in the financial-services industry—with a strong brand name and a solid record for corporate citizenship and social responsibility.

我们还期望在品牌、企业公民和企业社会责任方面成为金融服务行业的全球领先者。

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A brand is a name, term, sign, symbol, design, or a combination of these, intended to identify the goods or services of a company or a group of companies.

品牌是一个名字，专有名词，记号，象征，设计，或是综合以上的集合体，其目的是为了让人了解公司的服务或公司团体所拥有的优点。

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Its brand name is tops in financial services in Germany.

FORBES: Schulte-Noelle Scores

This subscriber base is larger than even the biggest American cable television company and would represent more than 90% of satellite television services for homes in the U.S. The combined company would use the EchoStar name and adopt the DirecTV brand for its services.

FORBES: Magazine Article

Graduating in 1979 with a double major in electrical and electronics engineering, Hukku spurned offers from brand-name companies, preferring to cut his teeth with software services pioneer Tata Consultancy Services.

FORBES: Bankware