Its brand name is tops in financial services in Germany.

FORBES: Schulte-Noelle Scores

This subscriber base is larger than even the biggest American cable television company and would represent more than 90% of satellite television services for homes in the U.S. The combined company would use the EchoStar name and adopt the DirecTV brand for its services.

FORBES: Magazine Article

Graduating in 1979 with a double major in electrical and electronics engineering, Hukku spurned offers from brand-name companies, preferring to cut his teeth with software services pioneer Tata Consultancy Services.

FORBES: Bankware

Tencent Holding company owns a number of Tecent name brand internet and computer companies principally engaged in the value-added services markets online and in telecom.

FORBES: What's Been Better Than Gold This Year?

Marketing can shape consumers' reactions to goods and services: for instance, a product with a known brand name is judged to taste better than the same product with a generic brand.

ECONOMIST: A look at noteworthy articles from business journals