Unfortunately, this is also the facet of a brand's equity that is most likely to get hit in the case of a decline.

不幸的是，这也对加索尔的品牌权益，但也很容易击中，在案件的下降。

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This is where the brand Relationship Model helps brand managers to predict consumer behaviour to a certain extent, which could either hamper or leverage the brand's equity.

品牌关系模型帮助品牌经理从某种程度上预测消费者行为，但这也会阻碍或反作用于品牌资产。

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The brand's credibility contributes to its reputation with customers, which in turn contributes to brand equity.

该品牌的信誉与客户的贡献，它的名声又反过来促进了对品牌资产。

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"The strength of Nasdaq's brand and its pre-eminent position in the US equity market will make our single-stock futures offering a compelling choice for both retail and institutional customers in the US, as well as in Europe and beyond, " said Liffe chairman Brian Williamson.

BBC: Liffe boosted by Nasdaq deal