"Our job as designers is to reinforce the airline's brand and make it more recognizable," he says.

他说：“作为设计师，我们的工作就是强化航空公司的品牌，使其更容易被认出来。”

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Virgin America sees online communities as a “natural extension of our brand, ” says Abby Lunardini, director of corporate communications and leader of the airline’s social media effort.

美国维珍航空公司（Virgin America）视在线社区为“自然的品牌扩张”，维珍企业沟通部经理Abby Lunardini说道，他同时是维珍航空社会媒体的管理负责人。

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Heart-shapes may have been popular in more plentiful times but Geoffroy Medinger, the French jeweller’s UK brand director, says they don’t hold their value as well as more conservative cuts.

在物质丰富时期，心形戒指也许会畅销，但是，为法国珠宝商担任品牌总监的Geoffroy Medinger说心形戒指并不像那些更为传统的图形那样能长久的保持价值。

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Make yourself known as a brand name that says value, service and security and you've got a new customer.

CNN: WINDOWS SHOPPING

"We're proud of the Vudu brand and see it as a way to establish a new brand in the online business, " says Greg Hall, Wal-Mart's head of home entertainment.

FORBES: Magazine Article

But a Consumer Reports analysis found that the FDA was as likely to warn about manufacturing issues at a brand-name drug factory as a generic one, Dr. Santa says.

WSJ: A Users' Guide as Generic Lipitor Goes on Sale