"Our job as designers is to reinforce the airline's brand and make it more recognizable," he says.
他说:“作为设计师,我们的工作就是强化航空公司的品牌,使其更容易被认出来。”
Virgin America sees online communities as a “natural extension of our brand, ” says Abby Lunardini, director of corporate communications and leader of the airline’s social media effort.
美国维珍航空公司(Virgin America)视在线社区为“自然的品牌扩张”,维珍企业沟通部经理AbbyLunardini说道,他同时是维珍航空社会媒体的管理负责人。
Heart-shapes may have been popular in more plentiful times but Geoffroy Medinger, the French jeweller’s UK brand director, says they don’t hold their value as well as more conservative cuts.
在物质丰富时期,心形戒指也许会畅销,但是,为法国珠宝商担任品牌总监的GeoffroyMedinger说心形戒指并不像那些更为传统的图形那样能长久的保持价值。
The management of Le Monde sa says the number of interested parties points to the group's strong prospects as France's most respected media brand.
LeMonde有限公司的管理部门表示:所有角逐竞标一方一致指出——作为法国最德高望重的媒体品牌,该公司前景巨大。
“Airports are now important to us as a luxury brand,” says Jan Luijendijk, European sales manager for Mont Blanc, which will have a freestanding “island” store at Terminal 5.
“现在,机场对于我们这样的奢侈品品牌很重要。” 万宝龙(MontBlanc)的欧洲销售经理Jan Luijendijk说道。
'We're getting to a point if you're not responding, you're not being seen as an authentic type of brand,' says Mr. Brown.
“我们认识到,如果不作回应,你就不会被视为一个可信的品牌。”布洛恩说。
Passikoff says all the buzzwords and marketing campaigns in the world won’t create brand differentiation if banks continue to offer the same services as their competitors.
帕斯科夫说,如果银行继续提供与其竞争者无异的服务,那么所有的哗众取宠的大词和在词汇上下功夫的市场营销活动均不能创出品牌的区分度。
Some of the services, Expedia says, are brand new areas for the company in Europe, such as mobile and social media.
Expedia表示新服务,如手机和社会媒体是其欧洲公司建立品牌的新占地。
When marketers use Twitter, 360i says that 75% of the time they are using it to disseminate news or information about the brand, as opposed to actively engaging Twitter users.
360i称,当营销人员使用Twitter时,将75%的时间用于发布品牌的新闻和信息,而不是积极地与Twitter用户互动。
"There are so many cool, connected things you can do that ultimately it is about helping that brand, helping them come across as being that much cooler," he says.
他说:“你做的很多酷炫相关的事物,最终都是为了帮助那些品牌变得更加酷炫有名气。”
Lin says that while in other markets in America and Europe, Puma is already a famous sport fashion brand, its history and heritage are not perceived as strongly in China.
林海嵩说,虽然彪马在美洲、欧洲等其他市场享有著名运动服饰品牌的美誉,但其品牌历史和传统并未得到中国市场同样程度的关注和认同。
Also, assess how well you are staying on top of your personal brand (as in reputation) and what it says and means to others.
另外,评估一下在个人品牌(或声誉)方面你做的如何?别人怎么评价?
"Domenico, even though he was the chief executive, was still seen as the Gucci brand manager," Mr Weinberg says.
“多明尼科虽然是首席执行官,却被看成古奇的品牌经理,”文伯格先生说。
"Our way isn't to use advertising but to use the product," she says. "our brand will build itself up as consumers purchase our product."
她说,“我们不是通过做广告,而是产品,我们的品牌通过消费者的口碑建立起来的。”
She now has boutiques around the world, as well as a bridal line and a lifestyle brand, CH Carolina Herrera and says that she is inspired by real-life encounters as opposed to trends.
她在全世界有门店,婚纱生产线和家居品牌,她的设计是受现实生活所启发。
Philip Clough, its brand director, says it is sourcing new ingredients, such as organic coconut oil from Samoa, and is campaigning against the trafficking of children.
欧莱雅品牌主管菲利普•克劳夫(Philip Clough)表示,该公司正在寻找新的原料来源,比如来自萨摩亚的有机椰子油,并发起反对贩卖儿童的活动。
Philip Clough, its brand director, says it is sourcing new ingredients, such as organic coconut oil from Samoa, and is campaigning against the trafficking of children.
欧莱雅品牌主管菲利普•克劳夫(Philip Clough)表示,该公司正在寻找新的原料来源,比如来自萨摩亚的有机椰子油,并发起反对贩卖儿童的活动。
应用推荐