所谓最佳关联是指话语既能产生足够的语境效果，又只需为此付出最小的努力。
It is called optimal relevance that the utterance will have adequate contextual effects for the minimum necessary processing effort.
关联理论认为人类交际活动旨在实现最佳关联，即听者希望以最小的努力获得足够的语境效果。
Relevance theory assumes that human communication aims at achieving optimal relevance. The hearer expects that his attempt at interpretation can yield adequate contextual effects at minimal effort.
关联理论认为，在交际中接受者总是追求和遵循最佳相关的目标：即在认知过程中力图以最小的投入获取足够的语境效果。
Relevance theory states that, in communication receiver always pursue and follow the best related target: namely, in cognitive process with the smallest input to get enough contextual effect.
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