面向消费者的网络直销公司看上去尤为脆弱，它们其中有19%的公司价值现在不比其资产负债表上的现金额多多少。
B2C companies look particularly vulnerable with 19 per cent of them now worth little more than the cash on their balance sheets.
品牌竞争力同品牌资产价值一样，是评价市场上消费者资源的重要指标。
Brand competitiveness, as brand value of the assets, is an important indicator of consumer resources in the market.
成功的品牌源于它满足了消费者的各种体验，形成了附加价值和无形资产。
The success of Brand lies in its meeting with various tastes of consumers and achieving the additional value and invisible assets.
因此，从消费者的角度衡量品牌资产更具有理论和现实价值。
Therefore, measuring brand equity from a consumer's point will be more theoretical and practical value.
强调创造及捕捉价值、确认消费者需求以及瞭解购买流程、形成目标市场区隔、将产品定位以及管理品牌资产。
Emphasis is placed on creating and capturing value, identifying customer needs and understanding purchasing processes, forming target segments, positioning the product, and managing brand equity.
品牌对消费者而言的终极价值是品牌资产和价格的共同作用。
The ultimate value of the brand to the consumer is the function of equity and price.
品牌对消费者而言的终极价值是品牌资产和价格的共同作用。
The ultimate value of the brand to the consumer is the function of equity and price.
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