北京大学的陈刚教授是整合营销传播理论最有力的支持者之一。

One of the strongest supporters of concept of Integrated Marketing Communication or IMC was Professor Chen Gang at Peking University.

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本文的选题正是研究如何将整合营销传播理论运用到具体的企业——爱康公司。

The subject is just to study how to apply the theory of Integration Marketing Communication to the concrete enterprise — Ikang Company.

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要运用整合营销传播理论，大力发展网络营销，加强网络营销与传统营销方式的结合。

So we should integrate theories of marketing communication, make great efforts to develop the marketing on line and strengthen the combination between it and traditional marketing.

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