北京大学的陈刚教授是整合营销传播理论最有力的支持者之一。
One of the strongest supporters of concept of Integrated Marketing Communication or IMC was Professor Chen Gang at Peking University.
本文的选题正是研究如何将整合营销传播理论运用到具体的企业——爱康公司。
The subject is just to study how to apply the theory of Integration Marketing Communication to the concrete enterprise — Ikang Company.
要运用整合营销传播理论，大力发展网络营销，加强网络营销与传统营销方式的结合。
So we should integrate theories of marketing communication, make great efforts to develop the marketing on line and strengthen the combination between it and traditional marketing.
本文以整合营销传播理论为探讨背景，用辩证的观点对广告文案策划过程作了系统地研究。
The thesis researches the process of the advertising copy-writing planning on the background of the theory of the Integrated Marketing Communications, which quotes the viewpoint of dialectics.
整合营销传播理论适应了现代营销环境和市场需求的变化，对指导市场营销实践具有重要意义。
The integrated marketing communication theory ADAPTS to the changes of the modern marketing circumstances and the market demands. It is of great significance to instruct the marketing practice.
本文清晰地界定了电视频道品牌的概念，创造性地建立了整合营销传播理论应用于电视频道品牌的实践框架。
The thesis clearly defined the concept of TV channel brand and creatively built the practical application frame of Incorporated Marketing Communication theory.
用实证论证了整合营销传播理论的实践应用价值，为月饼乃至食品企业的营销策划提供了理论依据和操作样本。
This IMC had testified the real value of IMC in application and had provided a theory and an operation sample for the moon cake or even the food business enterprises.
然后重点介绍了整合营销传播理论、CRM理论、注意力经济理论、移情效应，为后面的进一步研究奠定了基础。
And then focused on the IMC theory, CRM theory, attention to economic theory, Transference effect, for the latter laid the foundation for further study.
同时通过将整合营销传播理论与案例企业的活动相结合的讨论，提出可以推广到整个乳制品行业的整合营销传播方法。
We also hope that the program we propose can be used by other dairy enterprises after the discussion of IMC theory and market activities of Sanyuan dairy firm.
本文以珠三角动漫产业作为研究对象，首先在第一章指出研究动漫产业营销传播的意义，同时对整合营销传播理论进行梳理。
The author focuses the research on the animation industry in the Pearl River Delta. First, the author points out the meaning of this research, and clean up the IMC theory.
它是专门为希望扩大他们的知识和专门知识有关的理论和整合营销传播实践的学生。
It is specifically designed for students wishing to expand their knowledge and expertise relating to the theory and practice of integrated marketing communications.
整合营销传播思想的引入是对品牌传播理论的一次系统优化，整合营销传播下的品牌传播有其鲜明的优越性。
The introduction of Integrated Marketing communication optimized the system of Brand communication Under Integrated Marketing communication, Brand communication has its bright superiority.
本文第一章介绍了整合营销传播的相关理论基础，第二章则对商业地产项目的营销策划过程模式做了一个全面的介绍；
The first chapter introduces some basic theories about Integrated Marketing Strategy. The second chapter introduces the marketing planning process of a commercial estate project.
本文第一章介绍了整合营销传播的相关理论基础，第二章则对商业地产项目的营销策划过程模式做了一个全面的介绍；
The first chapter introduces some basic theories about Integrated Marketing Strategy. The second chapter introduces the marketing planning process of a commercial estate project.
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