短期投资者要求从公司获得高额季度利润，这会阻碍公司投资长期研究或建立客户忠诚度。

Transient investors, who demand high quarterly profits from companies, can hinder a firm's efforts to invest in long-term research or to build up customer loyalty.

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企业可以通过营造一种注重环保的积极文化氛围来建立客户忠诚度。

Companies can build customer loyalty by creating a positive culture of environmental awareness.

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超级成功的销售员会用超乎预期的优质服务给客户制造惊喜，建立客户忠诚度，增加“回头客”。

Super successful sales people aim to surprise customers with better than expected service. This builds loyalty and repeat business.

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