叫柳小花和柳如烟给人的感觉是不同的，市场竞争加剧：因此企业很有必要通过“市场营销审计(Marketing Audit)”这一工具…决定生产者生产什么产品的主导权不在于生产者。
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端正内部审计与“左右邻里”关系和被审单位关系，内部审计的工作重点定为市场营销审计。
We should also correctly handle the "neighboring" relationships and the relationship with the audited work units. The internal auditing should be focused on marketing auditing.
随着公司制在我国的普及以及市场营销活动的蓬勃发展，相信市场营销审计的研究也会在我国不断深入。
Along with the universality of company system and the booming development of marketing activities in our country, I think the research of marketing audit in our country will get further development.
本文首先阐述了市场营销审计的理论基础，提出了市场营销审计的假设，并分析了市场营销审计的本质和特征。
This paper expatiates the marketing audit's theory foundation at first, brings forward the marketing audit's hypothesis, and analyses its nature and characteristics.
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