端正内部审计与“左右邻里”关系和被审单位关系,内部审计的工作重点定为市场营销审计。
We should also correctly handle the "neighboring" relationships and the relationship with the audited work units. The internal auditing should be focused on marketing auditing.
随着公司制在我国的普及以及市场营销活动的蓬勃发展,相信市场营销审计的研究也会在我国不断深入。
Along with the universality of company system and the booming development of marketing activities in our country, I think the research of marketing audit in our country will get further development.
本文首先阐述了市场营销审计的理论基础,提出了市场营销审计的假设,并分析了市场营销审计的本质和特征。
This paper expatiates the marketing audit's theory foundation at first, brings forward the marketing audit's hypothesis, and analyses its nature and characteristics.
世界已进入产品极其丰富的时代,市场营销在企业经营活动中的重要性与日俱增,营销审计的作用也日显突出。
In the age with abundant products, since marketing becomes more and more important, marketing audit plays a great role in the enterprise operation.
世界已进入产品极其丰富的时代,市场营销在企业经营活动中的重要性与日俱增,营销审计的作用也日显突出。
In the age with abundant products, since marketing becomes more and more important, marketing audit plays a great role in the enterprise operation.
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