与其将不良行为正常化，还不如利用信息将其边缘化。

Instead of normalising the undesirable behaviour, the message needs to marginalise it.

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另一种可能性是将不良资产注入“坏银行”。

Another is to take the hit up front, by putting the toxic assets into a “bad bank” that acts as a cordon sanitaire.

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降低成本、提高生产效率和将不良品率降到最低。

Cut cost increase production efficiency and minimize the rate of non-conforming product.

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There is rationalization, which is that when you do something or think something bad you rationalize it and you give it a more socially acceptable explanation.

还有合理化，是指当你做坏事或有不良想法时,你会将行为合理化,为行为寻找一个更为社会接受的解释。

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