传统媒体该如何打造官方微博，提升其影响力？

How can the traditional media better build their official weibo to enhance its influence?

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下面你能看到苹果在官方微博里翻出赠送iPad的宣言。

Below you can see the official tweet where Apple outs the iPad give away.

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届时，将通过竞赛官方微博全程直播本次交流会。

At that time, the exchange will be broadcast live through official microblogging.

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