这项计划以未注册商标的药品取代品牌药，在1988年节省了1100万美元。
The programme saved $11 million in 1988 by substituting generics for brand-name drugs.
商标可以防止其他人使用相同或相似的单词、名称或符号来利用品牌的认可度和知名度或在市场上造成困惑。
A trademark prevents others from using the identical or a similar word, name, or symbol to take advantage of the recognition and popularity of the brand or to create confusion in the marketplace.
虽然肯德基不是第一个声称能在谷歌地图上看到其广告的品牌，但它的商标无疑是最有野心的一个。
Although not the first brand to claim its advert can be viewed on Google Earth, the KFC logo is certainly one of the most ambitious.
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