中国企业的品牌策划研究 -论文-捷迅论文网 关键词：困境 品牌观念 营销策略 民族情感 [gap=584]Key words： predicament, consciousness of brand, strategies of promoting, national emotion
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当你的品牌并不能体现品牌观念的时候就会是这样的。 这就是说，你的营销说的是一样（做出感性的承诺），而实际上体验到的与所说的观念是不一样的。
This happens when your brand doesn’t walk your brand talk, meaning your marketing is saying one thing (making a perceptual promise) and the experience is ‘other’ than what is perceived.
昵称往往能加强建筑的身份和品牌的建立，同时也可以与企业观念相冲突。
Nicknames can often reinforce the identity and branding of the building, but can also conflict with the corporate vision.
你可以你的品牌信息传递一个特别的观念。
You can think of your brand message as delivering a specific PERCEPTION.
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