当你的品牌并不能体现品牌观念的时候就会是这样的。这就是说，你的营销说的是一样（做出感性的承诺），而实际上体验到的与所说的观念是不一样的。
This happens when your brand doesn’t walk your brand talk, meaning your marketing is saying one thing (making a perceptual promise) and the experience is ‘other’ than what is perceived.
昵称往往能加强建筑的身份和品牌的建立，同时也可以与企业观念相冲突。
Nicknames can often reinforce the identity and branding of the building, but can also conflict with the corporate vision.
你可以你的品牌信息传递一个特别的观念。
You can think of your brand message as delivering a specific PERCEPTION.
用品牌的观念思考和行动，你才能创造和维持你最重要的产品的需求——你自己！
Thinking and acting like a brand can create and maintain demand for your most important product---you.
由于游击营销通常跟时尚前卫的品牌联系起来，圣路易斯交响乐和传动广告企图改变这个观念。
While guerilla marketing is usually associated with hip, edgy brands, the St. Louis Symphony and Drive Agency are out to change that perception.
社会渠道的整体观点：使用品牌监测软件进行研究，了解在社会大环境下进行竞赛的这一尝试令整体观念发生怎样的改变。
Overallsentiment in social channels: Using brand monitoring software, a studyshould be fielded to gauge the overall change in perception within thesocial sphere, whee this effort was focused.
你想要你的品牌在市场上体现什么观念？
What is the PERCEPTION you want your brand to evoke in the minds of your market?
尽管这个潜在的观念将会帮助家庭背景不好的青年，但真正的想法是为了把品牌在自己权利的基础上变成一项成功的生意。Boyle说。
Although the underlying concept will be to help disadvantaged youngsters, the idea is for the brand to become a successful business in its own right, said Boyle.
他告诉BigHospital，“我们会关注这个品牌，除了它是一个能让人放心吃饭的地方外，重要的是它首先是一个伟大的企业，而且当人们发现了它背后的观念的时候，它很有希望成为一个额外的收益。
It’s important that it’s a great business first and foremost, and hopefully when people find out about the concept behind it, it will be an added bonus.
确定你的品牌的DNA表现了你所想要表达的观念，并且传递明确的信息，帮助你的客户理解用一个词所表达的你的品牌在市场中所代表的含义。
Make sure your brand's DNA speaks to your desired perception and is' messaged 'with clarity which helps your customers understand what ONE word your brand' owns' in the market.
这个观念涉及到的就是品牌资产。
忠诚、审慎和对于设计师艺术气质的尊重，现在已是一种近乎消失的价值观念，每家时尚品牌是一个“家庭”的概念已经基本绝迹。
Loyalty, discretion and respect for the artistic temperament of designers are values that have all but disappeared now that the concept of each fashion house as a "family" has mostly vanished.
将传统价值观念与现代生活方式嫁接，则是其品牌塑造成功的关键因素。
The key reason for the success of Sohu brand is that traditional value concept is united with modern life fashion.
在此观念中，品牌设计是企业形象设计的一个方面。
Enterprise In this concept, the brand design is an aspect of the corporate image design.
当前，我国企业员工迫切需要树立创造市场、科技先行、信息增值、品牌战略、资产经营、知识产权自主、人力资源开发等新的思想观念。
At present, enterprise staff in our country urgently need to acquire some new senses such as creating market, information increment and human resource development et.
随着经济的飞速发展，人们的消费观念正在迅速转变，消费者越来越懂得品牌消费。
With the development of economics, people's consumption is transforming, and consumers are buying more and more excellent brand.
你会否购买与你个人价值观念不同的品牌产品吗？
Do you purchase a brand product has difference to your self value?
因此，服务企业必须转变观念；加强管理；力创服务品牌，凝聚企业文化。
So, service industries must change ideas, consolidate management, create service brands and embody enterprise culture.
同时，随着整合营销传播等观念的广泛传播，多品牌战略下的广告传播整合将会成为越来越多企业的选择。
At the same time, along with the marketing dissemination of concept widely spread, many brand strategy, advertising and media integration will become more and more enterprise choice.
在营销策略方面，推行专项整体营销、大客户营销、观念营销、品牌营销、多渠道营销等多种营销方案。
In marketing strategy, it could adopt the overall implementation of special marketing, big clients marketing, marketing concepts, brand marketing, multi-channel marketing and other marketing programs.
企业的品牌代表了企业的形象，经营理念和价值观念，是企业最重要的无形资产。
Brand is one of the most important intangible assets for enterprises, which represents enterprises' image for their customers, enterprises' concept of value and management.
运用公关广告，可以起到塑造组织形象、强化品牌形象、宣传组织宗旨、引导公众观念等作用。
With the use of public relations advertising, you can shape the image of the organization, strengthen brand image and organization to guide public perceptions and so on.
这一观念依然精确无误，但如今，消费者评价品牌的方式以及他们的观点的传播方法都发生了彻底改变。
That approach is still accurate, yet both the way consumers evaluate brands and the method by which their meaning is disseminated have changed completely.
这一观念依然精确无误，但如今，消费者评价品牌的方式以及他们的观点的传播方法都发生了彻底改变。
That approach is still accurate, yet both the way consumers evaluate brands and the method by which their meaning is disseminated have changed completely.
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