"品牌传播策略"是个多义词，它可以指品牌传播策略（传播学术语）,品牌传播策略（舒咏平等编著图书）。
经济变局下，品牌传播策略出现了什么新变化？
What's the digital marketing strategy for brand Communications under economic transition?
因此，在这一时期提出对当下金融品牌传播策略的研究将具有积极的现实意义和研究价值。
Therefore, to conduct research into communication strategies of financial brands is meaningful and valuable at the time.
另外，在多品牌的品牌传播策略方面、管理信息系统以及物流对多品牌策略的支撑方面，本文也作了一定的阐述。
In addition, in the area of multi-brand communication strategy and Management information systems and logistics, Author also made certain expounded in this paper.
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