经济变局下，品牌传播策略出现了什么新变化？
What's the digital marketing strategy for brand Communications under economic transition?
因此，在这一时期提出对当下金融品牌传播策略的研究将具有积极的现实意义和研究价值。
Therefore, to conduct research into communication strategies of financial brands is meaningful and valuable at the time.
另外，在多品牌的品牌传播策略方面、管理信息系统以及物流对多品牌策略的支撑方面，本文也作了一定的阐述。
In addition, in the area of multi-brand communication strategy and Management information systems and logistics, Author also made certain expounded in this paper.
另外，这种单一的营销策略也无法向大众进行品牌形象的传播。
Additional, this kind of onefold sale strategy also cannot have the transmission of brand image to the masses.
第三章论述轿车品牌广告传播策略。
Chapter three: the strategic discussion on advertising communication of sedan brands.
因此，广告代言人的选择就成为广告策略、营销传播乃至整体品牌战略中一个值得关注的焦点。
Therefore, the choice of ads spokesmen becomes a focus of advertising strategies, marketing communications and brands strategies.
再次，文章分别从品牌推广、整合传播、渠道管控及多样化价格等角度给景区制定了详细的营销开发策略。
Again, the paper makes a detailed marketing strategy development from brand promotion, integrated communication, chanels, price control and diversification perspective to the area.
分析总体上从三个方面展开，他们分别是韩国乐天集团的韩国本土特色的企业文化、品牌管理的各种谋略指导、以及对外传播策略。
Analysis from three aspects in general, they are native Korean Lotte Group, Korea's corporate culture, brand management guidance of the various strategies and external communication strategies.
因此品牌的传播策略也日益受到重视。
Therefore brand communication strategy is held in high regard.
本文通过对大连农产品现状和特点的研究，对大连农产品的品牌传播提出了相应的策略。
Based on the status quo and characteristics of Dalian's agricultural products, this paper put forward the corresponding strategies on brand communication.
第二部分是品牌传播设计策略研究。
分析了药品包装中的品牌形象，结合药品包装在药品品牌传播中存在的问题，提出通过药品包装进行品牌形象的传播是一条可以充分利用的策略。
It analyzed the brand image in medicine packaging. Based on packaging problems in medicine brand publicity, it proposed a brand strategy to fully utilize brand publicity through medicine packaging.
广告策略为企业提供了塑造及传播企业品牌信息的渠道，将广告策略融合于企业的营销传播体系，从而达到提升品牌影响力的目的。
As advertisement strategy provides a channel to shape and spread influence of brand, it should be set into marketing system for the purpose of promoting influence of brand.
本文运用了文献与个案的分析方法来论述家居品牌小终端情境传播的有关传播策略；
This text use literature with analytical method of case come , expound the fact furniture brand whom little terminal situation travel relevant to propagate the tactics;
信友设计的品牌策略及形象设计业务包括：品牌规划、品牌设计、品牌传播、品牌管理。
The design of the faithful image of the brand strategy and design services include: brand planning, brand design, brand communication, brand management.
本文运用大众传播学、市场营销学、品牌学的有关理论，去分析讨论品牌终端传播的理论基础与传播策略。
Relevant theories that this text USES mass communication, marketing studying, brand to study, analyze and discuss brand terminal theoretical foundation and spread tactics that spreads.
最后，从品牌传播，以体验为导向的服务营销，渠道建设，创建以服务为导向的企业文化的品牌策略进行了讨论。
Finally the article discuss the brand tactics covering brand communication, service rooted in experiencing marketing, channel marketing, building corporation culture oriented in service concept.
分析了七喜、李宁等一系列国际品牌的变标策略，提出了品牌设计传播中对符号资源的有效开掘能形成一种势能；
It analyzed the strategy of change logo international brand such as 7up and Li Ning, proposed brand design could form a energy for the effective digging of sign resource.
最后，在确定了会展旅游品牌的目标受众后，选择各种宣传方式进行品牌的推广，如口碑传播、公关推广、广告传播、人员推销、服务策略。
Finally, after fixing the objective audience of the brand of MICE, it promotes the brand by various ways, like public praise, public relations, advertisements, personnel sale and service strategy.
最后，在确定了会展旅游品牌的目标受众后，选择各种宣传方式进行品牌的推广，如口碑传播、公关推广、广告传播、人员推销、服务策略。
Finally, after fixing the objective audience of the brand of MICE, it promotes the brand by various ways, like public praise, public relations, advertisements, personnel sale and service strategy.
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