苹果公司的做法是将他们的产品围绕着用户的需求进行包装，而不是围绕着工具本身的功能和用途。
What Apple has managed to do is to package their products around the user's needs, not around all the features of the tool itself.
这两种产品都提供了包装了众多特性和功能的不同产品版本，以适应大量来自客户的不同需求。
Both of the products offer various editions packaged with features and functions to suit a wide variety of customer needs.
Rational Software Architect 得到了重新包装，以提供一个新的基础性产品来提高面向特定域的功能。
Rational Software Architect has been repackaged to provide a foundation-level product that can be augmented as might be needed with domain-specific capabilities.
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