企业和传媒相生相依，媒介的社会影响力是企业选择事件营销传播机构的主要依据。

The enterprises and the media are dependent each other, and the social influence of the media is the main basis for enterprises to choose the media.

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第四部分，首先分析了影响事件营销的相关因素，分别为：企业因素、消费者因素、传播媒体因素和客户关系生命周期因素。

The forth part first analyzed the relevant factors affecting the event marketing, as follows: business factors, consumer factors, media factor and CRM factor.

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事件营销是近几年来企业借用“热点”事件，进行营销传播常用的营销策略之一。

Event marketing is one of marketing strategies that enterprises usually use "hot" events to marketing promulgation.

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