企业和传媒相生相依，媒介的社会影响力是企业选择事件营销传播机构的主要依据。
The enterprises and the media are dependent each other, and the social influence of the media is the main basis for enterprises to choose the media.
第四部分，首先分析了影响事件营销的相关因素，分别为：企业因素、消费者因素、传播媒体因素和客户关系生命周期因素。
The forth part first analyzed the relevant factors affecting the event marketing, as follows: business factors, consumer factors, media factor and CRM factor.
事件营销是近几年来企业借用“热点”事件，进行营销传播常用的营销策略之一。
Event marketing is one of marketing strategies that enterprises usually use "hot" events to marketing promulgation.
本文在这里仅针对企业所发起的事件营销活动，研究媒介在其传播的过程中自身的角色和作用问题。
The enterprises' event marketing is the research object of this paper, and this paper research the role and function of media in the event marketing.
本文在这里仅针对企业所发起的事件营销活动，研究媒介在其传播的过程中自身的角色和作用问题。
The enterprises' event marketing is the research object of this paper, and this paper research the role and function of media in the event marketing.
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