上市公司盈利能力分析及其影响因素研究-毕业论文参考网 关键词：苏宁电器；盈利能力；影响因素；对策 [gap=1398]Keywords: Suning Appliance; Profitability; Influencing Factors; Countermeasures
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7月份儿，中国第二各人用电器连锁店苏宁电器（Suning）宣布将空调削价25%，对市场首脑国美电器（Gome）及另一个竞争敌手中国永乐电器（China Paradise）的打折扣行动做出回应。
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First analyzes the current logistics status of SUNING electric appliances and the problems existing in its supply chain. And then puts forward the suggestion that SUNING carry out VMI（Vendor Managed Inventory）.
分析了苏宁电器物流现状及其供应链上存在的问题，针对存在的问题提出苏宁实施VMI（供应商管理库存）的建议，并以一个利润模型对苏宁实施VMI进行了理论分析。
参考来源 - 供应链环境下苏宁电器VMI的实施研究—《物流科技》—2008年第5期—龙源期刊网·2,447,543篇论文数据，部分数据来源于NoteExpress
针对这一现象，苏宁电器与广大供应商进行了长期沟通，提出全面加快推行“明码实价”。
In response to this phenomenon, Suning Appliance and the majority of long-term suppliers to communicate a comprehensive speed up the implementation of the "blatantly."
“销售增长减缓的原因并非出于缺乏购买力，而是缺乏消费信心”，苏宁电器销售总监许正飞(音)表示。
"The reason for the slowdown [in sales growth] is not a lack of purchasing power but a lack of consumer confidence," says Xu Zhengfei, marketing director for the Suning chain of appliance stores.
但苏宁电器北京分店经理范志军期盼着这样的销售一直火爆到春节。
But Fan Zhijun, a Beijing-based manager of Suning, expects the sales to keep rising till Spring Festival.
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