You get Jules Dowler Shepard building a sixteen-tier gluten-free cake at the Embassy Suites Hotel and Convention Center to raise awareness and lobby for gluten-free labeling laws.

FORBES: Setting the Record Straight on Gluten-Free Eating and Celiac Disease: An Entrepreneur Takes on Washington

Shiftgig now works with more than 4, 000 companies, including the Ritz-Carlton, Embassy Suites and Hard Rock Hotel.

FORBES: Up And Comers: A Gamer, An Accelerator And A Networker - Forbes

The 15-storey hotel was originally built as part of the Embassy Suites brand, but its owners (Goldman Sachs, with its global headquarters next door) shut it down for a tip-to-toe re-do and re-brand, which was completed in March 2012.

BBC: Business trip: New York City