But in some cases, one marketer's owned media become another marketer's paid media—for instance, when an e-commerce retailer sells ad space on its Web site.

但在某些情况下，某市场营销者的自有媒介会成为另一个营销者的付费媒介。比如，当某电子商务零售商出售其网站上的广告空间时。

youdao

We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment.

我们将这种收费媒体定义为自媒体，其流量如此强大，以至于其他组织将其内容或电子商务引擎置于该环境中。

youdao

That little kernel of an idea still looms large in my thinking, especially as I wonder what the future of media and e-commerce looks like.

那个小引擎仍然在扩展我的思维，特别在我思考未来的媒体和电子商务会变成什么样的时候。

youdao

In an era where e-commerce and social media is continuing to blur the transaction line, the solution is as easy to pinpoint as a moving target.

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"We have brought in an e-commerce and social media strategy, " he says, adding that a major part of that has been leveraging the popularity of the club's star players, many of whom have Twitter accounts.

BBC: Football clubs go global with social media

Customers are connecting through brick-and-mortar stores, social media, e-commerce, blogs, Twitter, mobile apps, mobile bar-codes and even geo-location services that offer personalization and immediacy.

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