In an era where e-commerce and social media is continuing to blur the transaction line, the solution is as easy to pinpoint as a moving target.

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"We have brought in an e-commerce and social media strategy, " he says, adding that a major part of that has been leveraging the popularity of the club's star players, many of whom have Twitter accounts.

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For its part, Accel says it will continue to invest across cloud services and next generation infrastructure, social media and e-commerce, gaming, software and open mobile.

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