When confronted with an uncomfortable set of facts, the tendency is often to double down on their current position rather than publicly admit to being wrong.

面对一系列令人不舒适的事实，人们往往更加坚持他们目前的立场，而不是公开承认自己是错的。

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But will it be enough to get you to double down on your iPad ownership?

但这是否足以翻倍你的iPad所有者的身份？

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Soon they will have to decide whether to double down on the luxury line or walk away.

很快他们将必须做出选择，是将这个豪华车系的销量减半，还是放弃林肯另改门庭？

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Double down on the glamour and book a facial and massage in the full-service spa.

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If yes, they should (Plan A) double down on what they are doing today.

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This should motivate leaders to rethink, rather than double down on an empirically failing free-market extremism.

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