This paper has made the new explanation in definition of convergence marketing, then analyses that product strategy of convergence marketing is combining customerization and standard.

文章分析了聚合营销产品策略是客户化产品策略和标准化产品策略的聚合，对聚合营销的定义做出了新的解释。

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Now more than ever, there is a convergence of new and traditional digital formats, of interactive and offline marketing channels.

现在你更需要在新、旧的营销方式中穿梭，混合使用线上、线下的营销渠道。

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Finally, after the layers of in-depth analysis and exploration, the paper proposed the strategy of digital TV marketing under the background of media convergence.

最后，经过层层深入的分析和探索之后，提出了媒介融合环境下的数字电视的营销策略。

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It was an early dawn when people hailed it a couple of years ago, but next year will be the year of digital convergence marketing.

FORBES: 2012: An Ideas Odyssey