琼斯((Jones)和施皮戈尔(Spiegel)在2003年出版了一本名为“营销整合”(Marketing Convergence)的著作,那是他们在对许多企业总监调查、走访的基础上写出的总结报告。书中,他们归纳了互联网的诸多优势:
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Now more than ever, there is a convergence of new and traditional digital formats, of interactive and offline marketing channels.
现在你更需要在新、旧的营销方式中穿梭,混合使用线上、线下的营销渠道。
Finally, after the layers of in-depth analysis and exploration, the paper proposed the strategy of digital TV marketing under the background of media convergence.
最后,经过层层深入的分析和探索之后,提出了媒介融合环境下的数字电视的营销策略。
Dynamic changes in the global marketplace have increased opportunities for marketing strategy standardization due to the convergence of cross-national market segments.
由于跨国市场细分,全球市场的动态变化为国际营销战略标准化提供了多种理解。
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