Wechat business essence is a kind of based on the trust of the social economy.

微商的本质是一种基于社交的信任经济。

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Never exceed customer expectations game is the abode of the pursuit of decoration, first made credit, after the game is sold products reside adornment business essence.

永远超越客户期望值是奕之居装饰的追求，先立信誉，后售产品是奕之居装饰的经营精髓。

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Because do not have aptitude giving a bill, the business essence of travel website is "only buy on sb's behalf", after receiving good order, still need to go again railroad branch buys a ticket.

由于没有出票资质，旅游网站的业务实质只是“代购”，接好订单后，还需要再去铁路部门购票。

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Business sustainability is in essence a useless catchphrase, said Dunn, unless employee engagement and empowerment is factored in.

FORBES: How Best Buy's CEO Uses Social Media to Push CSR

Here is a critical two-step planning activity that is the heart of a business plan and the essence of planning.

FORBES: The Difference Between a Business Plan and Planning

"It was in essence his business... there were multiple applications, multiple victims, multiple cards and multiple banks... it was a sophisticated operation, " he said.

BBC: Kevin Castle