Yamada Denki has bolstered sales in recent years by building stores in big cities called LABI (the brand name, mysteriously, stands for Life Ability Supply).

山田电机近年来的销售支撑靠的是在大城市开店，称作为LABI(品牌名，神秘地，意指生命能力供应)。

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Recently, a teaching building in Tsinghua University was named as "Jeanswest building", "Jeanswest" being the name of a leading casual wear brand.

近期，清华大学的一幢教学大楼被命名为“真维斯楼”，而“真维斯”则是某知名休闲服装品牌的名字。

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This visible portion of the building is clad in panels of weathering steel - commonly known by the brand name Corten.

建筑的可见部分覆盖上耐候钢板——通常大家知道的品牌名称是Corten。

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But after years of building loyalty, the Japanese company may have put its quality brand name at risk, at least temporarily.

VOA: special.2010.02.05

Edwards, the previous CEO, was widely regarded as a master marketeer, but in building a brand name for Iomega he burned a lot of cash.

FORBES: Growing up

Nobody knows this business better than Groupon, and they obviously think these ramparts can be bigfooted by building a brand name (done) and relentlessly defending marketshare.

FORBES: By rejecting Google, Groupon swings for tech immortality.

While that circuit will be incredibly important in the future, building you name and brand can have amazing effects.

FORBES: Pro Gaming Expert Marcus "djWHEAT" Graham Believes TwitchTV iPhone App Will Further Expand eSports