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Edwards, the previous CEO, was widely regarded as a master marketeer, but in building a brand name for Iomega he burned a lot of cash.
FORBES: Growing up
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Nobody knows this business better than Groupon, and they obviously think these ramparts can be bigfooted by building a brand name (done) and relentlessly defending marketshare.
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While that circuit will be incredibly important in the future, building you name and brand can have amazing effects.
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And as the company moves into 2012, it will serve up continued innovation and risk-taking in the name of brand-building, Allen said in my recent interview with her.
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Mercedes-Benz executives, dealers and others are busy this week attempting to take maximum advantage of the other significant part of their brand-building opportunity connected to the Super Bowl: having their name on the Mercedes-Benz Superdome that will be hosting the game on Sunday.
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In addition to the world's biggest airport, largest man-made islands, longest indoor ski slope and some of the biggest shopping malls and hotels anywhere, it is also building a mega theme park, Dubailand, which consists of some 45 separate projects, including such brand-name attractions as Legoland, a Tiger Woods golf course, a Six Flags fun fair, a Formula One park, and themed attractions from DreamWorks (a Hollywood film studio) and Marvel Comics.
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