Brand slogan: International brands, the world's trust.

品牌口号：国际品牌，全球信赖。

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Made in China - That's the brand slogan by Great Wall Automobile at Beijing auto show.

“中国造”长城车，北京车展期间，长城汽车有了自己的品牌口号。

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Brand is the power, which cannot be realized only by slogan or propagandizing.

品牌就是力量，但品牌决不是靠口号、靠宣传就能成就的。

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Drawn together, Mr Miliband would have it, under a brand new slogan.

BBC: Westminster

Now that the other shoe has dropped for Chevy advertising the end of its relationship with Goodby Silverstein, not long after the brand shucked the ineffective slogan conceived by the agency the next move by McCann should be this: a fresh, significant new campaign for Volt.

FORBES: Memo To McCann, Mahoney: Come Up With Better Volt Ads

To succeed in this new environment, marketers need to move away from one-way communication and towards a true value exchange, where consumers interact with the brand continuously because they are getting more than just a slogan, but an experience that transcends the product itself.

FORBES: What Makes Digital Marketing Fundamentally Different?