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Drawn together, Mr Miliband would have it, under a brand new slogan.
BBC: Westminster
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Now that the other shoe has dropped for Chevy advertising the end of its relationship with Goodby Silverstein, not long after the brand shucked the ineffective slogan conceived by the agency the next move by McCann should be this: a fresh, significant new campaign for Volt.
FORBES: Memo To McCann, Mahoney: Come Up With Better Volt Ads
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To succeed in this new environment, marketers need to move away from one-way communication and towards a true value exchange, where consumers interact with the brand continuously because they are getting more than just a slogan, but an experience that transcends the product itself.
FORBES: What Makes Digital Marketing Fundamentally Different?
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They might allow for a logo or slogan, but nothing that will touch the core brand.
FORBES: Are Millennials Crowdsourcing Themselves Out Of Jobs?
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Quick: What's the current advertising slogan for Coca-Cola, the world's best-known brand?
FORBES: Gone Flat