This has been a public-relations nightmare for Toyota, as its brand name has been synonymous with quality and reliability.
对丰田来说,这是一场公共关系的噩梦,因为长久以来,丰田品牌一直是品质和可靠性的代名词。
It's important to make our brand a household name that people associate with trust, quality, and empathy.
这一点是非常重要的,即如何让我们公司的品牌成为一个真正家喻户晓的名字,而且是一个可以让用户联想到信任、质量和共鸣的名字。
The result is that brands matter less: a recent Nielsen survey found that more than sixty per cent of consumers think that stores’ generic products are equal in quality to brand-name ones.
这个结果让品牌本身所带来的影响力减少了:最经NIELSEN的一份调查报告发现,60%以上的消费者认为商店里普通的产品与品牌店的产品质量一样。
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