According to the four factors extracted, the fourth part presents how to establish and improve the brand equity growth mechanisms so as to achieve the goal of brand equity value-added.

第四部分根据提炼出的四个因素来建立和完善品牌资产价值增长机制，使企业实现品牌资产增值的效果。

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He said companies use the term 'brand equity' to describe the measurable value of their brands.

他说公司常用“品牌资产”这一术语描述他们品牌的可评估价值。

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Instead of steadily building brand equity around a real value proposition, they expect to measure the immediate impact of every AD.

他们期待衡量每一份广告的眼前影响，而不是在一个真实的价值构成附近稳步地打造品牌资本。

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They must also sell the product, build brand equity, create differentiation and produce value by generating demand and securing future earnings for the business.

FORBES: The Evolution Of Branded Entertainment